Looking for how to craft a perfect travel website about us page?
As a travel website owner, you know that the “about us” page is an essential element of your website. This page is where you get to introduce yourself, your brand, and your mission to potential customers. A well-crafted “about us” page can make a significant impact on your website’s conversion rates.
In this article, we will discuss how to write a compelling “about us” page for your travel website. We will go through the essential elements that you should include, share examples of some great travel website “about us” pages, and provide you with a template that you can use for your own website.
Why is the Travel "About Us" Page Important?
Before we dive into the elements that make up a great “about us” page, let’s discuss why this page is so important. Your “about us” page is the perfect opportunity to showcase your brand’s personality and give visitors a sense of who you are as a company.
Additionally, your “about us” page can help you build trust with potential customers. People are more likely to do business with a company that they feel they can trust, and a well-crafted “about us” page can help establish that trust.
Now, let’s take a look at the essential elements that you should include in your “about us” page.
Introduce Your Company
The first element of your “about us” page should be an introduction to your company. This introduction should be brief and give visitors an idea of what your company is all about. You can also include your mission statement here.
Example: “At XYZ Travel, we are passionate about helping people explore the world. Our mission is to make travel accessible and enjoyable for everyone.”
Tell Your Story
Next, you should tell your story. This is where you get to share the history of your company and what led you to start it. This section should be engaging and personal, and it should help visitors connect with your brand on a deeper level.
Example: “Our company was founded by two friends who shared a love of travel. After years of working in the corporate world, we decided to follow our passion and start our own travel company. We wanted to create a business that would help others experience the same joy and wonder that we felt when we traveled.”
Share Your Values
Your “about us” page is also a great place to share your company’s values. This can include things like sustainability, social responsibility, or a commitment to providing excellent customer service. Sharing your values can help visitors connect with your brand on a deeper level and understand what sets you apart from your competitors.
Example: “At XYZ Travel, we believe that travel should be sustainable and responsible. We are committed to minimizing our impact on the environment and supporting local communities wherever we go. We also believe in providing our customers with exceptional service every step of the way.”
Showcase Your Team
Introducing your team is another great way to personalize your “about us” page. This section should include photos and short bios of your key team members. This can help visitors put faces to your brand and get a sense of the people behind the company.
Example: “Our team is made up of passionate travelers who have a wealth of knowledge and experience in the travel industry. From our expert travel advisors to our friendly customer service team, we are all committed to making your travel experience unforgettable.”
Highlight Your Achievements
If your company has achieved any notable accomplishments, you should showcase them on your “about us” page. This can include things like awards, recognition in the media, or impressive customer reviews.
Example: “We are proud to have been named the Best Travel Company by Travel Weekly for three years in a row. Our commitment to exceptional customer service has also earned us a5-star rating on TripAdvisor, and we are thrilled to have helped thousands of travelers create unforgettable memories.”
Call to Action
Finally, you should include a call to action (CTA) on your “about us” page. This could be as simple as inviting visitors to explore your website further or encouraging them to contact you with any questions. Your CTA should be clear and actionable, and it should encourage visitors to take the next step in their journey with your brand.
Example: “Ready to start planning your next adventure? Explore our website to find your perfect destination, or contact our team for personalized travel recommendations.”
Now that you know the essential elements of a great “about us” page, let’s take a look at some examples of travel websites that have nailed it.
Example 1: Intrepid Travel
Intrepid Travel’s “about us” page is a great example of how to showcase your company’s values and achievements. They start with an introduction to their brand and mission, then go on to share their commitment to responsible travel and sustainability. They also showcase their impressive list of awards and recognition in the media, helping to build trust with potential customers.
Example 2: Lonely Planet
Lonely Planet’s “about us” page is an excellent example of how to tell your company’s story in an engaging and personal way. They start with a brief introduction to their brand and mission, then go on to share the history of their company and what sets them apart from their competitors. They also include a call to action at the end, inviting visitors to explore their website further.
Example 3: Airbnb
Airbnb’s “about us” page is a great example of how to showcase your team and personalize your brand. They start with a brief introduction to their brand and mission, then go on to introduce their key team members and share their personal stories. They also include a call to action at the end, inviting visitors to learn more about their team.
Now that you have seen some examples of great travel website about us pages, let’s take a look at a template that you can use for your own website.
Travel Website About Us Template
Briefly introduce your company and mission statement.
Share the history of your company and what led you to start it.
Share your company’s values, such as sustainability, social responsibility, or commitment to customer service.
Introduce your key team members with photos and short bios.
Showcase any notable accomplishments, such as awards, recognition in the media, or customer reviews.
Call to Action:
Encourage visitors to take the next step with your brand, such as exploring your website or contacting your team.
Your “about us” page is an essential element of your travel website, and it can make a significant impact on your conversion rates. By including the essential elements we have discussed in this article, you can create a compelling “about us” page that showcases your brand’s personality, builds trust with potential customers, and encourages them to take the next step with your company.
So don’t underestimate the power of a well-crafted “about us” page – it could be the key to unlocking your website’s full potential.